William McDonough is leading us into the Next Industrial Revolution—an Earth-friendly, economically-robust new stage of human industry. He has changed the way we think about the design and construction of everything, from books to buildings to entire cities, showing us—he’s a doer, not a preacher—that total sustainability and economic success are one and the same.
William McDonough, chosen for Vanity Fair’s list of 100 most influential people in “the new establishment”, designed the city-sized Ford plant in Dearborn, Michigan, where he installed the world’s largest green roof, saving the company millions a year in utility costs alone. (It’s a perfect example of his work: large-scale ingenuity that is greening business, in the last place you’d expect—in this case, the American rust belt.) He is also the master planner behind seven new, entirely green cities in China. In his practical-minded, nature-inspired projects—for companies like Nike—he employs sustainable principles that are both beautiful and cost-effective.
McDonough’s project principles have seemingly caught on worldwide. In his fascinating talks, delivered with eloquence and a very dry sense of humor, McDonough draws on his stunning body of work to provide you with strategies toward absolute sustainability in all industries. He also explains his influential cradle to cradle design process, in which products can be used, recycled, and used again without losing any material quality—and thesubject of his facinating book, Cradle to Cradle: Remaking the Way We Make Things.
Written with his colleague, Michael Braungart, Cradle to Cradle is a manifesto calling for the transformation of human industry through ecologically intelligent design. Their second book, The Upcycle: Beyond Sustainability—Designing for Abundance is the eagerly awaited follow-up and one of the most consequential ecological manifestoes of our time; in which we strive for a solution to our ecological crises.
Cradle to Cradle: Remaking the Way We Make Things