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Lynne Lancaster

Baby Boomer Lynne Lancaster is one of today’s foremost cultural translators. An expert on generations, she is co-founder of BridgeWorks, a company that advises leaders, managers, and employees on how to conduct business more successfully by bridging generation gaps at work and in the marketplace. Her keynote speeches and workshops have enlightened and entertained high-level audiences from many of America’s best companies, including 3M, American Express, Best Buy, Citigroup, Coca-Cola, Lockheed Martin, and Wells Fargo, as well as numerous nonprofits and public sector organizations.

Lancaster is co-author of the best-selling business book When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work. A consistent favorite among CEOs, the book spent time on several bestseller lists and is one of only two titles published by HarperCollins in 2003 that has sold more copies each year since its publication. Her new book The M-Factor: How the Millennial Generation Is Rocking the Workplace, co-authored with business partner David Stillman, has just been published and has already garnered a gold medal from the Axiom business book awards.

An engaging and savvy speaker, Lancaster is also a sought-after expert on the workplace and social trends. She has been a guest commentator on CNN, CNBC, and NPR. Her byline has appeared in numerous publications such as The Futurist, Nation’s Business, and Public Management magazine. She has been interviewed for a wide range of national publications including The Wall Street Journal, Time magazine, The Los Angeles Times, The New York Times, and The Washington Post.

Lancaster created a highly successful trainer certification program, BridgeBuilder. The course has launched more than 120 trainers nationwide from such organizations as the Federal Aviation Administration, General Mills, Cisco, HealthPartners, KPMG, Lockheed, Michelin, VISA International, and Wells Fargo.

Lynne Lancaster is a summa cum laude graduate of the University of Minnesota with a BA in English literature. She earned her stripes as a management consultant, coaching managers and senior executives from major US companies on decoding communication issues. Her work with CEO author Harvey Mackay resulted in five best-selling business books, including Swim with the Sharks Without Being Eaten Alive. Lancaster has served as an adjunct faculty member at the University of Minnesota’s Carlson School of Management and recently shared the speaking platform with former president George H.W. Bush.

CURRENT PRESENTATIONS:
Managing Four Generations in Turbulent Times
Leadership: Bringing Out the Best in Every Generation
Make Way for Millennials
Marketing & Selling to Four Generations
Getting to Give
Attracting & Retaining Four Generations of Association Members
Customer Service & the Generations