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Dr. Robert Cialdini

Professor of Psychology and Marketing, Bestselling Business Author and Expert on Persuasion, Compliance and Negotiation

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

Robert Cialdini’s books including, Influence: Science & Practice, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 2 million copies,is a New York Times Bestseller and has been published in twenty-seven languages.

Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.  Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.