Motivational Speaker - Duane Knapp - Total Access Speakers Bureau

Duane Knapp is recognized as the authority on building Genuine Brands and has advised over 200 brands worldwide. He has served on dozens of organizations� boards of directors, including Federated Western Properties, Inc. and Longs Drug Stores and has held a variety of senior executive positions, including chief executive officer, president, executive vice president, vice president of corporate marketing, vice president corporate development and corporate strategist at several public and private companies. These include Westin Hotels (Westin Enterprises and Discoveries retail stores and catalogs), Holiday Corporation (Holiday Inn and Holiday Clubs, Perkins Family Restaurants), The Promus Companies (Embassy Suites, Residence Inn, Hampton Inn, Homewood Suites and Harrah�s Casinos) and Cinnabon World Famous Cinnamon Rolls.

Duane advises leading law firms relating to high profile brand and intellectual property matters and has specific expertise in the fields of travel & hospitality, food and beverage products, restaurants, retailing, health care, financial services and real estate development. He has been approved as a Senior Gaming Officer by both the New Jersey and Las Vegas Gaming Authorities.

He has taught and lectured widely at universities and graduate schools throughout the United States, including Vanderbilt, Stanford, the University of California, the University of Colorado at Boulder and Seattle University. Mr. Knapp is the leading �keynote� speaker on the subject of building Genuine Brands. He has published, or has been quoted or featured in hundreds of publications including BusinessWeek, Brandweek, CFO Magazine, Association Management, Marketing, Washington CEO, Bankers Magazine, Design Forum, Focus Magazine, Risk Management , Forbes Magazine Travel, Distribution Reports, Private Clubs Magazine, International Journal of Medical Marketing, as well as The Seattle Times, The Journal of Commerce and many private corporate and association publications as well as television and radio talk shows.

His book, The BrandMindset�, was published by McGraw Hill and was selected by IBM and American Express as the �must read� book for their top 400 executives and is now available in English, Japanese, Chinese (Simplified and Traditional), Korean, Indonesian, Portuguese, Russian and Turkish. It is considered to be the definitive guide to building Genuine Brands.

He is also the co-author of Destination BrandScience, published in 2005 by the International Association of Convention and Visitor Bureaus. It is the guide book for developing Genuine brands for Convention and Visitor Bureaus, Tourism Boards and Destinations.

Duane Knapp�s BrandPromise philosophy is highly acclaimed and has been extensively referenced and quoted in many books and publications including Tim Sanders in the bestseller, Love is the Killer App, Michael Levine in A Branded World and David Aaker�s book, Building Strong Brands. He also wrote the foreword for Doug Price�s new book License to Serve.

Duane Knapp received his BA in Business Administration from Western Michigan University and his MBA from the University of Toledo. He also completed a postgraduate program in Strategic Marketing at the Stanford University Graduate School of Business.

*** Programs Include:

* Building A Genuine Brand
The Brand Mindset - Thinking Like a Genuine Brand - The BrandScience Process - Reviewing or Assessing a Specific Brand

* What�s Your Promise?
Developing a BrandPromise (Process) - The �Promise Rule� - creating a Promise for your Brand

* Transformation to a Genuine Brand
What is the Transformation Mindset - Learning Transformation - Secrets (Target, Starbucks and Hampton Inns) - Transformation Strategy for your Brand

* The Brand Psychic
Predicting your Brand�s Success - Brand Assessment Process - Your Brand�s Predictors

Note: Delighting clients is our #1 focus. Every presentation is tailored to meet the specific client�s needs with 3 goals in mind:
* Entertain the audience
* Teach and share a unique perspective
* Provide a practical strategic application that will enhance their success

Duane Knapp

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